About us

How it began

Greg had better things to do in March 2020 than wait on hold with British Gas. His wife was due any day with their second child, for starters. But they’d been ‘accidentally’ moved onto a more expensive energy tariff, and now he was into hour number seven trying to fix it.

Being tortured by Coldplay on loop, Greg wondered which other bills they’d been neglecting – broadband, mobile, TV, insurance, mortgage – and how much could it be costing.

By the time he finished wading through them all, Greg had a splitting headache. But at least he’d found thousands of pounds of savings.

In fact, Greg had caught COVID. While he lay in bed shivering, his wife went into labour. At home on his own in the darkness, he waited anxiously for news from the hospital. Then, finally, the phone rang. It was British Gas.

That’s when it hit him. Life’s too important to be battling big companies all alone in the dark. When we’re isolated, the odds are stacked against us. But what if you could find enough people who felt the same, ready to do something about it?

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Follow @gregmarsh

Our leadership team

Greg Marsh

CO-FOUNDER & CEO

Formerly a venture capital investor with Index Ventures in London, in 2009 Greg founded pioneering luxury accommodation marketplace onefinestay, which he led from inception through to acquisition by Accor Hotels in 2016 in a deal worth more than $200m. Greg has since taught at Harvard Business School, and served on the boards of several organisations including Amnesty International. He studied at Cambridge and HBS where he was a Fulbright Scholar and Ford Scholar.

Lydia Howland

HEAD OF SERVICE DESIGN

After an eleven year stint as a design and innovation consultant at IDEO, Lydia joined Greg and Glen at onefinestay as Head of Service Product Development. She went on to work with a number of London-based start-ups and digital organisations, including Klevio, Tails and GDS, before becoming Head of User Research at Deliveroo. Lydia studied English Literature and Critical Theory at Cardiff University; to wit, she knows how to use a semicolon.

Jon Rudoe

CO-FOUNDER & CCO

Jon has over 20 years’ experience in consumer businesses. He was Digital & Technology Director at Sainsbury’s where he scaled Online from £700m to £1.3bn in 2½ years, and launched several new businesses including Chop Chop and SmartShop. Prior to that he led the team that built the customer proposition at Ocado during the early scale-up phase. Jon started his career at Bain and technology investment firm, Smedvig. He has an MA from Cambridge and an MBA with High Distinction from Harvard Business School.

Glen Walker

CO-FOUNDER & COO

After stints at BNEF and McKinsey, Glen worked with Greg at onefinestay in a variety of senior roles before going on to co-found Trouva, the successful online homewares marketplace, where he was Chief Operating Officer and latterly Chief Growth Officer. Glen has an MA and MEng from Cambridge University.

Todd Zino

CTO

Todd has served as a data, product, and technology leader on both sides of the Atlantic. After a decade leading teams in high-throughput streaming media and advertising tech startups in New York City, he co-founded fintech digital wallet startup Wallaby Financial which sold to Bankrate, Inc. in 2014. He then spent several years launching global products and services in the price comparison space across Bankrate, The Points Guy, Red Ventures, and uSwitch brands. He has most recently served in CPTO roles at digital mortgage brokerage Trussle and pay-per-mile motor insurance provider By Miles.